Traditional Medicinals began its journey with a Volkswagen van and a vision: to share the knowledge of herbal medicine. Five decades later, we’re celebrating a golden legacy of wellness, sustainability, and impact that has touched millions of lives. Join us as we honor our roots and look to the future.
It was the early 1970s, a time of transformation and renewal in the United States. The back to-the-land movement was taking root, as small but passionate groups sought a simpler, more natural way of living. A generation of young people began to question the status quo, opening the door to new perspectives and deeper connections to the natural world. From this fertile ground emerged movements, businesses, and organizations focused on social and environmental change. Traditional Medicinals was one of them.