Our Executive Team

Our Executive Team

Garden geeks, free-thinkers, dog lovers, and deeply devoted, well-trained, passionate people.

Gary Gatton
Chief Executive Officer

Gary joined Traditional Medicinals in 2013 as our Chief Customer Officer to focus on driving the next phase of the company’s growth, including expanding distribution beyond our roots in natural grocery to conventional grocery and e-commerce. In April 2022, Gary was promoted to the role of Chief Executive Officer.

Prior to Traditional Medicinals, Gary spent more than 25 years managing sales at national food and consumer goods companies, including a 10-year stint selling the Kashi brand in the U.S. and Canada. Additionally, he led Kellogg’s global Walmart business, was the head of sales for Kellogg Canada and ran Trade Marketing and Shopper Marketing for Kellogg’s US. Business. He has also held several positions in sales for both Procter & Gamble and Pillsbury. Gary earned a BS in Finance from Ball State University. Although he enjoyed his extensive career in large consumer goods companies, Gary found he wanted to use his experience towards a more purpose-driven business, a place where all stakeholders are valued.

In his spare time, Gary enjoys spending time with his family, hiking, travel and history.


Delia Diaz
Chief Financial Officer

Delia is our Chief Operating Officer and has been with Traditional Medicinals since 2018. In this role, she is responsible for Strategic Planning, Finance, Accounting, Manufacturing, and Information Technology.  She may have grown up a savvy city girl from the North Side of Chicago, but coming from a farm family with Cuban roots, she can’t help but have the heart of a country girl. The food and beverage sectors have been a staple in her career, and a fundamental component of her strong family life.

Earning her CPA and Bachelor of Science in Accounting from DePaul University in 1985, and then a Master of Management in Marketing and Strategy in 1991 from Northwestern University’s prestigious Kellogg Graduate School of Management, Delia’s career trajectory has led her to Arthur Andersen & Co., Kraft Foods, and Mars Petcare, among others. Delia believes that there is plenty of fun to be had in focusing on the fundamentals while scaling up a fast-growing company.

In her free time, Delia is regularly on the move. As an avid traveler, she’s had the opportunity to visit over 50 countries across all continents of the globe. She also loves sports and the outdoors, spending her free time hiking or cycling.


Kristel Corsen
Chief Marketing Officer

Kristel joined Traditional Medicinals in 2022 to focus on building the brand for its next phase of growth, rooted in purpose and delivering amazing products that harness the power of plants and their many wellness properties.

Prior to Traditional Medicinals, Kristel spent more than 30 years helping beloved brands like Clover Sonoma, LeapFrog, Jamba Juice and Clif Bar & Co. meet or exceed business objectives through a combination of innovative new product launches, strong retail presence and marketing programs that create positive, lasting consumer connections.  In her last role at Clover Sonoma as Chief Revenue Officer, Kristel led the transformation of the brand from a values based regional brand to a national conscious consumer brand through mission driven branding and innovative new products.

Kristel earned a BS in Business Administration with a concentration in Marketing from San Francisco State University.  She lives in Sonoma County with her husband and two children and proudly supports her community as a Bay Area native.


Dale Gelinas
Chief Customer Officer

Dale is the Chief Customer Officer for Traditional Medicinals and has been with the company since 2019. First joining as Director of Sales Canada, Dale was a change agent leading a successful brand refresh and transitioning to a Traditional Medicinals led Canadian sales team. In 2020, he was instrumental in establishing the Sales Strategy & Planning center of excellence within the Sales function. In December 2021, Dale was promoted to Chief Customer Officer and now oversees global sales.

Dale’s passion for the customer began at an early age, working as a part-time produce clerk at a local Safeway store in Calgary, Canada, where he grew up. After earning a Bachelor of Commerce from the University of Calgary, he spent the next twenty-five years in consumer-packaged goods, holding senior sales roles in several organizations. These included seventeen years at the Kellogg Company, a leading global breakfast & snack food company, three years at Dare Foods, a Canadian family-owned cookie & cracker company, and three years at ACE Bakery, a maker of European-style artisan breads & baked goods.

Dale believes that partnering with key stakeholders and being a customer centric organization builds lasting relationships across companies and is essential to delivering long-term mutual growth and performance.  He loves the Traditional Medicinal story and purpose, and believes we are making the world a better place one cup of tea at time.

In his free time, Dale enjoys vacationing with family, walking the family dog, attending live music events, and watching hockey. He currently resides in Burlington, a suburb of Toronto, Canada.


Dale Perrott
Chief Supply Chain Officer

Dale is our Chief Supply Chain officer and has over 30 years of experience directing supply chain and operations to integrate complex business systems. Before joining Traditional Medicinals in 2021, Dale led global supply chain and process improvement management at Florists Transworld Delivery, Starbucks, and E&Y/Capgemini. In addition, Dale led domestic and international supply and technical positions at Gatorade (Quaker Oats Company). He has a BBA in Transportation/Logistics from Iowa State University and an International Logistics Certification from the University of Tennessee.

Dale believes that well-designed sourcing choices will positively shape the world in which we live and has a personal interest in sustainable energy alternatives. He enjoys becoming involved with local charitable causes, universities, and non-profit organization boards and committees. In his spare time, Dale enjoys supporting friends and family on architectural design and infrastructure support of remodels and new homes. He likes international travel, especially to Luxembourg. Dale serves on the Luxembourg American Cultural Society Board of Directors with a mission of preserving the roots of heritage and nurturing the leaves of ongoing relationships between Luxembourg and America.


Jamie Horst
Chief Purpose Officer

Jamie joined Traditional Medicinals in 2019 as our Chief Purpose Officer. She manages TM’s sustainability efforts including risk assessment, Zero Waste Project, regenerative and carbon strategy, and supply chain data management. Jamie is a recognized leader with expertise in corporate responsibility, sustainability, shared value creation and employee and community engagement.

In January 2022, Jamie’s role officially expanded to include the Human Resources team. Previously, Jamie was the Senior Director of Corporate Responsibility at McKesson, a Fortune 6 healthcare company. Prior to that she was the Senior Director, Employee Engagement and Corporate Responsibility at Visa and served as the Director of Community Engagement at the Alcoa Foundation for 10 years.

Jamie earned a MS, Leadership for Sustainability, from University of Vermont, an Executive Certificate in Strategic Reputation Management from Dartmouth College, and MBA, Strategic Management, Organization Behavior from The University of British Columbia and a BS in Business Administration, IT, Finance and Accounting from Duquesne University.


Taryn Forrelli
Chief Science Officer

Taryn is our Chief Science Officer and is responsible for our Quality, Supplier Quality, Innovation and R&D teams. She is a Naturopathic Doctor and wellness expert with a passion for science, innovation, and formulation.  She has spent nearly 20 years working in the natural products industry including 12 years with New Chapter and 4 years with OLLY.  She has an entrepreneurial spirit and an outstanding track record in innovation working with incredible teams to launch over 60 science-backed dietary supplements. She understands and respects what TM has achieved over the years and is aligned with working within a purposeful organization.  Taryn fell in love with herbal medicine when she was a premed student at the University of Massachusetts, Amherst.  Inspired to learn more about plant chemistry, human physiology, ancient herbal wisdom and the healing power of nature, she went on to study naturopathy at Southwest College of Naturopathic Medicine in Arizona.

A native of the Boston area, Taryn has called Marin home for the last 7 years. She is an avid hiker, cyclist, and trail runner who enjoys stopping often along the trail to immerse herself in the beauty of nature and appreciate the wonders of plants. She also loves cooking and spending time with her two kids, Olive and Perry.


Jeremy Johnson
General Counsel & Corporate Secretary

Jeremy joined Traditional Medicinals in 2011 and was promoted to General Counsel in April 2022.

Prior to joining the company, Jeremy worked at several law firms in areas related to intellectual property and consumer products litigation. He then realized his skills could be better used towards a purpose driven company, helping it grow and flourish.

Jeremy earned his BA in Spanish Linguistics from UC Irvine, his MBA from UC Berkeley Haas School of Business, and his JD from Tulane University Law School.

In his spare time, Jeremy enjoys working out, traveling, and spending time with friends and family.