Our Executive Team

In his new role as CEO of Traditional Medicinals, Stanziano will uphold the mission and values of the 50-year-old company and Certified B Corp that serves consumers high-quality medicinal teas and lozenges. Stanziano will lead a strategic and intentional growth plan that both advances Traditional Medicinals’ position as the leader in herbal wellness and elevates the company’s purpose to create a positive impact and to prioritize people, products, and the planet over profit.

Throughout his tenured career at Smucker’s, Stanziano saw the Fortune 500 company’s revenue grow from $500 million to $10 billion, overseeing the largest business division. Having worked in various sectors including coffee, peanut butter, and consumer foods, Stanziano most recently served as Senior Vice President & General Manager of the Coffee division for six years, including well-known brands like Smucker’s, Dunkin’, Jif, Pillsbury, and more. Stanziano led manufacturing, marketing, operations, research & development, and supply chain for several brands.

Along with his extensive knowledge and passion for consumer-packaged goods, Stanziano inspired a spirit of continuous innovation at Smucker’s. Given the complexity of the coffee supply chain, Smucker’s developed a three-pronged strategy for coffee sustainability built around responsible sourcing, smallholder support and integrated environmental efforts including capacity building, climate change adaptation, farm management, farmer training, financing and gender equality. Prior to overseeing the coffee category, Joe held leadership roles for Smucker’s across operations and purchasing, as well as overseeing marketing and advertising activities for leading brands across major categories.

Joe earned a bachelor’s degree from Cleveland State University and an MBA from Kent State University. He currently serves on the Board of Directors at Ocean Mist Farms fresh produce.

Scott is responsible for the accounting, finance and IT functions of the organization and for leading and developing Traditional Medicinal’s financial strategy.

Before joining Traditional Medicinals, Scott played a key role in growing Dave’s Killer Bread from a $20 million, family-owned business in three states to a $200 million, PE-backed company operating nationwide. This transformation, achieved over five years, included establishing robust accounting and IT functions to ensure compliance with food laws and regulations, resulting in two unqualified audits. Scott holds an MBA from Goizueta Business School at Emory University. He believes in encouraging humanity in the workplace and advocates for regenerative agriculture as a necessity and ethical imperative. He believes that plants are medicine and upholds the responsibility food and beverage companies have towards both growers and the land.

Originally from Montgomery, Alabama, where his grandfather owned a 300-acre farm, Scott enjoys exploring new cities, playing guitar, drawing, and solving Rubik’s Cubes (in about 4 minutes). He once had the chance to meet the Dalai Lama, an experience he thought was pretty cool.

Dale is the Chief Customer Officer for Traditional Medicinals and has been with the company since 2019. First joining as Director of Sales Canada, Dale was a change agent leading a successful brand refresh and transitioning to a Traditional Medicinals led Canadian sales team. In 2020, he was instrumental in establishing the Sales Strategy & Planning center of excellence within the Sales function. In December 2021, Dale was promoted to Chief Customer Officer and now oversees global sales.

Dale’s passion for the customer began at an early age, working as a part-time produce clerk at a local Safeway store in Calgary, Canada, where he grew up. After earning a Bachelor of Commerce from the University of Calgary, he spent the next twenty-five years in consumer-packaged goods, holding senior sales roles in several organizations. These included seventeen years at the Kellogg Company, a leading global breakfast & snack food company, three years at Dare Foods, a Canadian family-owned cookie & cracker company, and three years at ACE Bakery, a maker of European-style artisan breads & baked goods.

Dale believes that partnering with key stakeholders and being a customer centric organization builds lasting relationships across companies and is essential to delivering long-term mutual growth and performance.  He loves the Traditional Medicinal story and purpose, and believes we are making the world a better place one cup of tea at time.

In his free time, Dale enjoys vacationing with family, walking the family dog, attending live music events, and watching hockey. He currently resides in Burlington, a suburb of Toronto, Canada.

Dale Perrott is the Chief Operations Officer at Traditional Medicinals, overseeing production, planning, sourcing, distribution, and customer service functions. Dale is responsible for maintaining the supply of the company’s cornerstone element: the highest quality medicinal herbs. These herbs must meet stringent requirements for being organic, pharmacopeia quality (efficacy-forward), and sourced through Fair-for-Life, FairWild, or FairTrade certified sources.

With a background deeply rooted in operating adaptable supply chains, Dale has a distinguished track record of pioneering leading-edge techniques and technologies. He led efforts to introduce US products into Mexico and South American markets early in his career. He collaborated with leading scientists, including Nobel laureates, to apply predictive mathematics from the Santa Fe Institute to business challenges, laying the groundwork for what would become AI. His innovative work led to a provisional patent and the development of algorithms acquired by SAP.

Drawn to Traditional Medicinals by its commitment to quality and fair trade, Dale finds fulfillment in contributing to the company’s purpose and navigating the complexities of its supply chain. His core values include social and professional integrity, honesty, and fairness, all underpinned by kindness. He is known for building strong internal and external customer relationships and fostering high-performing teams. His leadership and innovative approaches have earned him notable recognition, including contributing to Starbucks’ supply chain being ranked among Gartner’s Top 10. Dale also serves on the Board of Directors for FairWild, an organization building a world where biodiversity, people, and business thrive in harmony through sustainable wild harvesting.

Dale holds an International Business-Logistics Executive Program certification from the University of Tennessee, Knoxville. His work experience and awards reflect his expertise and commitment to excellence in the field, including his pivotal role in developing programs and internships at major institutions such as the University of Washington, San Diego University, University of Maryland, Massachusetts Insitute of Technology, Arizona State University, and for Navy externships.

Outside of work, Dale is passionate about mentoring and supporting the next generation of supply chain professionals. He enjoys traveling, hiking, and indulging his interests in home improvement as a novice architect, engineer, and general handyman. Dale’s favorite tea is Lemon Ginger.

Jamie Horst
Chief Purpose Officer

Jamie joined Traditional Medicinals in 2019 as our Chief Purpose Officer. She manages TM’s sustainability efforts including risk assessment, Zero Waste Project, regenerative and carbon strategy, and supply chain data management. Jamie is a recognized leader with expertise in corporate responsibility, sustainability, shared value creation and employee and community engagement.

In January 2022, Jamie’s role officially expanded to include the Human Resources team. Previously, Jamie was the Senior Director of Corporate Responsibility at McKesson, a Fortune 6 healthcare company. Prior to that she was the Senior Director, Employee Engagement and Corporate Responsibility at Visa and served as the Director of Community Engagement at the Alcoa Foundation for 10 years.

Jamie earned a MS, Leadership for Sustainability, from University of Vermont, an Executive Certificate in Strategic Reputation Management from Dartmouth College, and MBA, Strategic Management, Organization Behavior from The University of British Columbia and a BS in Business Administration, IT, Finance and Accounting from Duquesne University.

Taryn Forrelli
Chief Science Officer

Taryn Forrelli, ND, is the Chief Science Officer at Traditional Medicinals, where she oversees the Innovation, Research and Development, and Quality teams. As a member of the executive leadership team, she helps define the company’s strategy and collaborates with department leaders to execute it, ensuring alignment with the organization’s goals and objectives. She is deeply inspired by TM’s purpose, which aligns with her life mission of awakening people to the wonders and intelligence of plants and partnering with them to heal ourselves, our communities, and the planet.

Taryn holds a Doctor of Naturopathic Medicine degree from Sonoran University of Health Sciences, and her values include honesty, humility, optimism, innovation, creativity, and connectedness. With over 20 years of experience as a naturopathic physician and a passion for herbal medicine, she has created dozens of natural products that connect people with plants. She feels honored to be part of a company that is recognized across the industry as having uncompromising quality, efficacy, and fair, ethical, and sustainable sourcing practices.

Outside of work, she loves spending time in nature, connecting with plants, elements, and other beings. Nature exploration helps her feel alive and in tune with her intuition, offering opportunities to observe the cycles of life and learn about herself. Cooking is another lifelong passion, central to her creativity and connection to plants, where she explores making mealtime a magical intersection of medicine and delight.

Jeremy Johnson
General Counsel & Corporate Secretary

Jeremy joined Traditional Medicinals in 2011 and was promoted to General Counsel in April 2022.

Prior to joining the company, Jeremy worked at several law firms in areas related to intellectual property and consumer products litigation. He then realized his skills could be better used towards a purpose driven company, helping it grow and flourish.

Jeremy earned his BA in Spanish Linguistics from UC Irvine, his MBA from UC Berkeley Haas School of Business, and his JD from Tulane University Law School.

In his spare time, Jeremy enjoys working out, traveling, and spending time with friends and family.